Correct syllable stress is important for quick understanding. There are at least 100-word pairs of two-syllable words that are spelled exactly the same are both nouns and verbs. The difference is shown by syllable stress-noun-first syllable stressed, verb-second syllable stressed. These syllable stress changes often result in vowel sounds changing to schwa in the unstressed…

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All-day long, we subconsciously and consciously contemplate this question. What’s in it for ME?! Your audience is asking this very question! They want to quickly hear that you are interested in them and that you are offering them value. The value you offer can range from pure entertainment, support, providing them a service, or educating them so their…

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